China is a gold mine for Apple

It's no secret that Apple is one of the hottest small companies in the world today. Their products are praised throughout the world, and they describe as a leader in the design and innovation. It is therefore logical that some smart people on Wall Street financial Apple needed to do serious damage to China, and I think they could dominate. But I think they have to be careful how they do this than to grow rapidly, can be dangerous.

In other words, China is a gold mine for Apple, which applies to all businesses. The country is growing fast and flowing with opportunity, and if one brand does not exist in China, the future is certainly up for debate (yes, we talked and talked about Google).

This goes back to Apple.

There is a clear relationship between the Apple Store and Apple's market share. Over the last seven years, Apple has opened over 120 stores, and, with it, the market share has risen a few percentage points. The correlation is even more pronounced in Western Europe, where over 30 locations open and market share rose from 1.5% to 5% in recent years. Although not significant, these numbers are very large in terms of growth - which is why we always break Apple's new all-time record on Wall Street.

Good for Europe and America, but how many Apple stores have to plan for China? Well, I think Apple should open 12 additional stores, one for every major city in China to serve as a test market interest. Be up to 100 million potential consumers in these cities is only 12 - about a third of the total population of the United States. Apple is a pretty decent idea of ​​where to expand to the next. It should be noted however, that Apple already has two stores in China in Beijing and Shanghai. In addition, the company plans to open 25 stores in China over the next two years.

Unfortunately, I think it is a mistake. I would be much happier if they halve that number, and the reason is that there are many uncertainties about China and the U.S. economy (which both rely on each other so hard). Risk of economic failure is still visible, and the political struggle in both countries as well. With that in mind, if Apple proves successful, it could have a dramatic effect on competition. For example, Microsoft has its roots in China, but Microsoft is working on the losses in this country. The reason is that Microsoft has failed in the Chinese consumer and corporate behavior to adapt.

Apple, on the other hand, is a much smaller company with a strong focuses more - consumer electronics, mobile and computer technology - and in a particular niche, Apple can better target their products to China consumption. It would be better off slowly from Apple to build in China, and end up with a better understanding of Chinese culture to flourish. Anyway, Apple has a golden opportunity. China is a market that each company in the world, will be invested in, and I think it's time for Apple to be real. This means that Apple should be careful at first, that the Chinese market is a tough place - U.S. companies struggling to adapt. But if Apple is well adjusted, Apple may make investors very happy and very rich.